KRG Online Lottery Research Panel

A Lottery can have its own independent research panel. This group of players consistently provides high quality, actionable market intelligence. If your Lottery is already collecting player emails through a players club or some other method, it is important to start building a Research Panel now. We will show you how.

Add an Online Lottery Research Panel to Your Players Club

The KRG Online Lottery Research Panel is a turnkey service that can be easily added to your Lottery Players Club. Included are the following services:

Interface to the Players club database so the members have a seamless experience via the lottery Web site.
A Panel Rewards Program that provides contests and incentives for panel members to participate in online surveys
Analysis and Design of each survey by experienced Lottery market research consultants on staff who work with Lottery Management and designated vendors
Report summaries of all research with actionable information
A Web Survey Site that provides a customizable online survey methodology that can be used for all Game research for all vendor products as well as advertising research
Maintenance of a Panel database with the history of all panel survey data

How A KRG Lottery Player Research Panel Can Pay off

Internet panels, such as those drawn from a Lottery Player's Club provide much more introspective respondents than can be achieved through telephone surveys or mall-intercepts.
Respondents take an Internet survey at a time of their own choosing.
Participants see (not just “hear”) the questions and answer choices. Every interview is conducted precisely the same way, without interviewer bias or error.
Individuals can take as much time as they need to think about the answer to a question.
Pictures, sounds, and video can be incorporated into the online questionnaire.
Panelists are conscientious in answering survey questions because they often have an interest in the outcome.
Internet questionnaires can be longer and more detailed than telephone or mall-intercept surveys because respondents are already on their computers and are not being taken away from other plans.

“Vendor Independent”

Lotteries must have quality unbiased market intelligence to allow for the best possible decision making. The ability to compare consistent information about all games from multiple vendors is essential. By implementing an independent research panel the Lottery is set on a path to make all of its research investments more usable and valuable.

“Easy to Implement” KRG’s Online Lottery Research Panel provides a complete turnkey service for all aspects of the market research function. No additional resources from the Lottery or vendors are required. Since all the functions reside on a separate KRG Data server, there is no technology for the lottery to implement.

To find out how KRG can provide your Lottery with a customized Online Research Panel: Call: 781-603-2705 or